How an SEO Audit Can Help Your Website Rank Higher on Google
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It's true; an SEO audit can help your website rank higher on Google. Learn how to conduct and read an SEO audit with this guide now.
Picture this: you're a consumer looking online for personal products and services. You enter your query and... bam! About 5-10 results are at your fingertips immediately.
Why would you ever click past the first page?
If you're like 75% of people across the world, you wouldn't. Additionally, 68% of online experiences start with a search engine, which means that it's critical that businesses like yours rank higher on Google if you want consumers and clients to find you.
Conducting an SEO audit and making sure that your page ranks are important so that you can generate interest and get clicks. Read on to learn what this means, how you can conduct a website audit, and why you should do this frequently.
The Basics of Search Engine Optimisation Audits
In the most basic terms, an SEO audit is a complete analysis of your website. Its goal is to figure out its ranking in Google results and determine how you can improve its position.
You'll learn what you're doing right as well as what you can improve on. You may find keywords that you're ranking highly for and those that present more opportunities if you optimize for them. You'll find out if there are broken links on your page that hurt SEO.
A website audit can also help you find opportunities to optimise the technical side of your page as well. Content gaps, site speed, and UX information will be available to you. You also can see where competitors are doing better than you and how you can work to outrank them.
Why Is It Important to Perform Audits?
There are a ton of different reasons to conduct a website audit. A main one is to find and correct mistakes in the content, structure, and coding of your webpage.
If you don't, visitors will become annoyed and bounce, which shows Google crawlers that your site doesn't matter. They'll rank you lower in SERPs for it. This problem will only be worse if your page has low crawlability, which can happen when you have poor coding and technical features.
Another awesome goal is figuring out whether you're ranking for the keywords that you've chosen. You'll be able to see where you're showing in SERPs. This lets you come up with an SEO strategy that keeps you ranking for the phrases that you're already showing up under while also optimising for new keywords.
You also can:
Get actionable insights that keep you competitive
Perform competitor analysis
Get information about updating titles, headlines, and meta descriptions
See your backlink, URL keywords, and text lengths
Check load times and mobile accessibility
In the end, the main objective of an SEO audit is to figure out what content on your webpage needs refreshing. You can then update to maximise your impact.
Should I Do This Frequently?
Yes indeed! You should be performing SEO audits at least twice a year.
This is important because the web is constantly changing. A backlink that provided extremely high domain authority six months ago might be broken now. Keywords that previously had hundreds of searches daily may no longer get that many in a full month.
Additionally, your competitors are moving fast to keep up with the internet. They're probably changing their SEO strategy consistently to keep up with new web design and development trends. These competitors will outrank you if you aren't a step ahead of them, optimising for the content and keywords that they're trying to rank above you for.
How to Conduct an SEO Audit
So performing frequent SEO website audits is important. Great to know. How can you conduct these audits?
As it turns out, it's a pretty simple multi-step process. It might sound daunting, but all you need to do to prepare is:
Outline your objectives for the audit
Determine what metrics you need to measure to attain your specific goals
Decide on what dates you want to audit your site for (usually the time period between this audit and the previous one)
Determine which of Markid's services can best help you with your audit
Decide on the exact tools that you need
At this point, it's time to generate your audit information!
Reading Your SEO Audit
It's now important that you know how to read an SEO audit.
The SEO score will show up on your page first. This is an overall score that measures how well your site is doing when it comes to SEO. It'll be a number between 0-100, with 100 being a perfect website.
Still, a ranking of 80 or higher is good. It means that your technical SEO, content, user experience, and mobile compatibility are top-notch.
Your SEO audit will then provide you with any information about the score. You'll be able to see what tested factors passed and whether or not there are warnings associated with them. You'll also get to see where you failed so that you can improve those areas and get them to pass.
Taking Action
At this point, you can talk with me about which aspects of your website need updating. I can help you figure out the activities that you need to focus on if you want to get the most out of your strategy. Basic steps you might need to take include:
Reviewing/optimising titles and meta descriptions
Checking for keyword cannibalisation
Using new high volume/low difficulty keywords that your competitors are ranking for
Resolving indexing issues that create crawlability problems
Getting rid of broken backlinks and internal linking issues
Eliminating duplicate content
Optimising loading times
... And more!
Rank Higher on Google ASAP
While conducting an SEO audit may sound like a challenging process, it's critical if you want to rank higher on Google. Now that you know the steps toward auditing your site and improving on its design, it's time to work with me to gain visibility online.
I'm personally committed to helping you track your core web vitals and improve website performance. That's why I'm excited to discuss your specific site and help you develop an SEO strategy that can help you get off the ground. Contact Markid to discuss your digital marketing needs before downloading my widget for a free SEO audit.
